Negret Wine Company

Hudson Wisconsin’s only operational urban winery built on the Negret family’s 77 years of winemaking heritage. Our wines are one-of-a-kind blends hand-crafted by our 3rd generation head winemaker, Vincent Negret.

This project was for a startup winery created by a 3rd generation winemaker. The idea was to brand around a modern urban feel with vintage accents. The package labels were designed to create a story flow from the family’s history utilizing a variety of different image sources with some being direct photographs from the earlier generation winemakers/facilities.